Competitive Analysis

In order to attract people to use the website it should be cooler than all the other league websites out there. This section of the Design Document compares the wafc.org website with the functionality of related websites. By making this comparison we know what else is out there on the market and what our competitors are offering. Please also see www.wafc.org/website-admins/survey-ultimate-websites

Functionality WAFC
.org
BUDA
.org
PADA
.org
happyhour
kickball
.com
dc
kickball
.org
WISL
.org
Community Forum Yes Yes Yes No Yes / Unused No
Team Pages Yes Yes Club Only No No Yes
League Pages No Yes Yes No Yes No
Weather Info Not Really No No Yes No No
Rules / How to Play Yes No Yes Yes / PDF Yes Yes
Events Yes Yes Yes / Static Yes Yes No
News Blog Yes Yes Yes Yes Yes No
Fields Info Google Map Yes Google Map Yes No Yes
Tournament Info No Yes Yes PDF No Yes
Charity Info No Volunteer info No Yes Yes No
Photos/Video Yes Yes No Yes Yes No
Team/League Schedules Coming soon Yes No (excel) PDF Yes Yes / PDF
Nav. Breadcrumb Yes Yes Yes No No No
Nav. Dropdowns No Yes Yes No Yes No
User Logins Yes Yes Yes No Yes No
Visually Appealing Mostly Mostly No Yes Yes No
Fixed Width? No No No Yes Yes Yes

# Times Sport appears
on Homepage

4 3 3 6  7 2
Cols. on Homepage 2 3 / 2 elsewhere 2 3 2 3
# of Pics on Homepage 1 2 2 5 14 0

 

Marketing Effectiveness Web Ranking

Using the online tool website.grader.com, I have analyzed how effective the WAFC.org site is at working with search engines so that more people can find it. This analysis also compared the effectiveness of buda.org and pada.org. WAFC.org rated 70, BUDA.org rated 79, and PADA.org rated 55. This means that WAFC.org is more effective than 70% of the thousands and thousands of other sites that have been reviewed on website.grader.com.

The full report can be read here: http://website.grader.com/wsgid/2620039/default.aspx. The report contains more details and tips on how to increase the WAFC.org web score. (According to the report, the first thing that we can do is add descriptive meta tags)